The Inspired Home Show
The Inspired Home Show is the largest annual housewares trade show in North America, hosted by the International Housewares Association (IHA). It brings together global brands, retailers, and media to discover the latest in home and lifestyle innovation.
The Inspired Home Show
The Inspired Home Show is the largest annual housewares trade show in North America, hosted by the International Housewares Association (IHA). It brings together global brands, retailers, and media to discover the latest in home and lifestyle innovation.
My Role:
- Led overall PR strategy for the 2024 show, managing a cross-functional team of four contractors.
- Directed pre-show media outreach and press list development, including deskside briefings with Wirecutter, HGTV, Good Housekeeping, and Forbes.
- Provided media training for IHA’s Director of Marketing and produced all press materials.
- Coordinated on-site press check-ins and managed earned media coverage throughout the show period.
- Developed strategic wrap-up reporting for internal stakeholders
My Role:
- Led overall PR strategy for the 2024 show, managing a cross-functional team of four contractors.
- Directed pre-show media outreach and press list development, including deskside briefings with Wirecutter, HGTV, Good Housekeeping, and Forbes.
- Provided media training for IHA’s Director of Marketing and produced all press materials.
- Coordinated on-site press check-ins and managed earned media coverage throughout the show period.
- Developed strategic wrap-up reporting for internal stakeholders
Results:
- Over 600 million earned media impressions
- 300+ total placements, including The New York Times, Washington Post, NPR, and CBS Sunday Morning
- 53% increase in company mentions and 74% increase in product mentions year over year
- Secured Forbes’ first-ever TikTok and Instagram coverage of the event
Results:
- Over 600 million earned media impressions
- 300+ total placements, including The New York Times, Washington Post, NPR, and CBS Sunday Morning
- 53% increase in company mentions and 74% increase in product mentions year over year
- Secured Forbes’ first-ever TikTok and Instagram coverage of the event
